New Rules for Fundraising in Shopping Centres and Other Private Sites
Published by Elliot Green in Wonderful
Fostering good fundraising practice
Back in March a webinar was hosted by the National Council for Voluntary Organisations in which the policy manager of the Fundraising Regulator, Stephen Service, voiced his concerns regarding fundraising taking place on privately-owned sites. He announced that he was hoping to see supermarkets, shopping centres, and other private property areas being held to higher standards of fundraising practice.
The Fundraising Regulator publishes rules which charity fundraisers are expected to abide by, but until only recently there hasn't been a specific set of rules for fundraising on private land. It was therefore decided that the Fundraising Regulator would work in collaboration with the Institute of Fundraising to produce a firm and specific set of rules for private sites.
Today a revised rule book for private-site fundraising is available from the Fundraising Regulator, and it's accessible to everyone.
Similar to the previous rulebook, the revised version focuses on a few key points (listed below) but can now be applied to more areas, and therefore more fundraiser activities up and down the country. The Fundraising Regulator has seen to it that there is a clear and consistent set of standards for all types of fundraising activity.
Some of the key requirments in the fundraising rule books are:
Avoiding behaviours that could cause members of the public to become startled or anxious, or bring the charity represented into disrepute.
Ensuring that potential donors are able to make a fully informed decision to donate and that all information provided is clear and accurate.
Positioning fundraising teams to avoid obstructing pedestrians and disrupting businesses.
- Being clearly identifiable as a fundraiser, wearing an identification badge and, where appropriate, charity branded clothing.
Read the rules
For full information on the different rule books click here.
Calling for public trust and transparency
Recent changes by the Fundraising Regulator come after public opinions of fundraising are arguably cracking even regarding seemingly simple issues like the platforms which charities use to gather funds. Recently one of the biggest online fundraising platforms came under scrutiny for having made a profit of £20million a year, despite its public perception as a non-profit organisation . The sector clearly needs to work on transparency to avoid losing people's confidence altogether. A loss of public trust and confidence in charities and online fundraising organisations could lead to a terrible loss of vital funds to many worthwhile causes. Wonderful offers a truly transparent model for fundraising, where there are no questions as to where donation money will end up. Every penny of funds raised through Wonderful, including all of Gift Aid, is passed directly to the chosen charity.
Start fundraising now
You can eaily set up a fundraising page with wonderful, and start raising donations with out loosing a cut to the middle man! What are you waiting for? Create a fundraising page now!