How We Stack Up

Charges, fees and card processing costs for leading fundraising websites

This table illustrates the fees and charges ¹ associated with a £10 donation which is eligible for Gift Aid ² made via several UK fundraising websites. A £10 donation plus Gift Aid should generate £12.50 for charity.

To keep things simple and compare like with like, we assume:

  • the total amount to be deducted from the donor's card is £10
  • the donation is eligible for Gift Aid;
  • the donation is made using a UK Visa debit card.
 
Set up / Recurring Charge ¹
Fee Per Donation
Card Processing Charge
Total Cost To Charity
Charity Receives
Wonderful.org
None
None
None
£0.00
£12.50
BT MyDonate
None
None
£0.15
£0.15
£12.35
Golden Giving
None
None
£0.18
£0.18
£12.32
Total Giving
None
None
£0.34
£0.34
£12.16
Virgin Money Giving
£150 plus VAT set up
2%
£0.15
£0.35
£12.15
Givey ³
None
5%
None
£0.48
£11.90
JustGiving
None to £39 plus VAT per month
5%
£0.17
£0.80
£11.70

 Non-profit    For-profit

  1. Set up and recurring charges are transaction-independent. They must be paid by the charity even if no donations are generated. These charges are not included in the calculation shown in the last two columns of the table.
  2. Gift Aid is a scheme enabling charities to reclaim tax on donations made by UK taxpayers which generates an additional 25p for every £1 donated to the charity.
  3. Givey's policy is to charge a fee of 5% to the donor at the point of donation, so a £10 donation would mean the donor's card would be debited £10.50. To compare like with like, we assume a donation of £9.52, which would mean that the donor's card was charged £10 - the same amount as all other providers in our illustration - though Givey only allows donations in £1 increments.

This information was correct at time of publication - 18th October 2016.


See Also

For further information about the Wonderful Organisation model, please take a look at the following pages:


There's a lot of mediocrity being celebrated, and a lot of #wonderful stuff being ignored or discouraged.
~ Sean Penn