Sunderland Music City’s story
SUNDERLAND Music City is launching a brand new initiative to help fight child poverty in the region this winter.
According to a recent report by the Joseph Rowntree Foundation, more than a third of children in Sunderland are living in poverty, with some wards even experiencing twice this level. This percentage is up from 27% in 2015 and stands significantly higher than the national average of 29%.
In an effort to give children from disadvantaged wards in Sunderland a memorable Christmas, Sunderland Music City is launching a series of activities to raise money for a local charity.
A unique and impactful initiative, Music Against Child Poverty aims to combat the pressing issue of child poverty through the power of music, with all proceeds going to Sunderland charity Love, Amelia.
Love, Amelia is a children’s charity offering direct support to families experiencing poverty and hardship across Tyne and Wear and County Durham. Since 2019, the organisation has distributed over 13,000 bundles of essential items to those in need.
MUSIC AGAINST CHILD POVERTY LIVE
Taking place on Sunday 8th December 2024, the campaign’s flagship event Music Against Child Poverty Live will see countless Sunderland music stars take the stage at The Fire Station to raise money for this crucial cause. Modelled on Live Aid, the show will see numerous local musician favourites perform as Live Aid icons.
Acts already confirmed for the event include Field Music, The Futureheads, Paul Smith of Maximo Park, Liz Corney of The Cornshed Sisters, Frankie and The Heartstrings, Slug, Stockton Road Hit Squad, Nadedja, Chat, Young Musicians Project, and Ruth-Ann Boyle of trip-hop group Olive, whose single You're Not Alone topped the UK Singles Chart in 1996. Former BBC newsreader Jeff Brown will also make a special appearance.
SUPPORT LOVE, AMELIA AND GET TICKETS TO OUR LIVE CHRISTMAS CONCERT
- Donate £50 between now and October 31st and we will match the donation so that Love, Amelia gets £100
- Donate £100 between now and October 31st and we will match £50 PLUS you will receive two tickets to the show on Sunday 8th December at The Fire Station in Sunderland.
- Donate £250 between now and October 31st and we will match £50 PLUS you will receive two tickets to the show AND your company's branding on all of our digital screens including the giant screen on stage at The Fire Station, as well as a special thank you from our host on the night.
- We also have bespoke sponsorship options available if you wish to donate more. Please email [email protected] for further details.
If you wish to donate £100 or £250, please leave your name and email address (tick 'share my email address with Sunderland Music, Arts & Culture) so that we can send you your tickets for the show.
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